Customer Service Rules in a Connected Society

Posted on Sunday, July 31st, 2011

During one of my favourite activities (read: least favourite activities), of catching a train, a realisation struck me. The old rules of customer service no longer apply in today’s world. It used to be that, in a world where no one had internet or Twitter on their phones, in fact, in a world where no [...]


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8 Key Mobile Marketing Trends

Posted on Tuesday, July 19th, 2011

How important is mobile to you and the sites you’re creating? It is a brave new world for mobile marketing, and without a proper guide, you could get lost in all the new developments. To help you better grasp this exciting industry, we have identified the 8 most significant mobile marketing trends of 2011 that [...]


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5 Sure-Fire Ways to Generate Leads From Twitter

Posted on Monday, July 18th, 2011

Social media marketing is often filled with useless metrics. As a marketer, the metrics that matter for any tactic are leads and customers. If social media marketing isn’t driving revenue, then it isn’t worth participating in. While it can be a valuable lead generation tool, it is sometimes difficult to start generating leads from Twitter. [...]


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